by the Book : Made to Stick

October's by the Book reading is Made to Stick: Why Some Ideas Survive & Others Die by Chip & Dan Heath. Ever wanted to learn how to get your million dollar idea to survive in the overload of information out there? Read Made to Stick and join AIGA Charlotte to see what other designers think of these brothers' ideas.

:: by the Book ::

AIGA Charlotte's 'by the Book' is a book club for designers who like to read (or want to read more) design focused books. We meet bimonthly to discuss the content & design of the chosen title.

Have something on your shelf you've been meaning to read? We are always open to suggestions for future reading. Email programming@aigacharlotte.org