Surviving and Thriving in 2011: Marketing Forecast Event

January 12, 2011 5:00 PM - 8:00 PM @

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Join AIGA Charlotte and attend the upcoming Surviving and Thriving in 2011: Marketing Forecast Event with AAF, BMA, CAMA, Charlotte IMA, CDMA, IABC, PDMA, PRSA and Social Media Charlotte

Things are beginning to look better, but it’s no secret that the U.S. economy is still in a period of weakness. Consumers continue to cut back on purchases, either out of necessity or concern for the future. What does this unpredictable customer behavior mean for marketing strategy and tactics? To survive and thrive in 2011, marketers will need to deliver their best.

How will consumer behavior change in 2011? Can consumers be motivated to resume previous purchase patterns? How do marketers make their messages resonate with customers in this environment? What are the best media channels to reach consumers? Join us along with our fellow local marketing and creative organizations as we seek to address how changes in the consumer landscape are dictating changes in marketing strategies and tactics.

AT THIS EVENT, ATTENDEES WILL:
> Gain an expert assessment of the Charlotte region’s economic health, including tax revenues,
public services, and job creation.
> Learn about anticipated trends in employment and hiring for 2011.
> Hear about upcoming marketing, creative, media, and public relations strategies from some
of Charlotte’s top ad agencies.
> Walk away with a better understanding of key consumer confidence barometers for the Charlotte market.
> Understand coming trends in the B2C retail marketing sector and consumer use of mobile technology.

MODERATED BY:
Greg Collard, News Director, WFAE

PANELISTS:
Scott Pacer, Marketing Communications Director, Duke Energy
Scott Provancher, President, Arts & Science Council
Jeff Elder, Social Media Manager, Lowes Home Improvement
David Oakley, Owner, Boone Oakley

DETAILS:
5 - 6 pm: Registration and Networking (appetizers and cash bar provided)
6 - 7:30 pm: Program begins in the EpiCentre Theatres

COST:
$30 in advance / $40 at door
Details & Register