"HELVETICA"

We are very happy to announce that AIGA Charlotte is bringing the new feature length documentary 'Helvetica' to a Charlotte Theater!

Park Terrace Theater

Price at the door will be Members $15, Non-Members $25, Students $20.

About Helvetica

The Movie:

A feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which is celebrating its 50th birthday this year) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and discussions with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Helvetica invites us to take a second look at the thousands of words we see every day.

The film also serves as a long-overdue profile of some of the greatest graphic designers and type designers working today. Participants in the film include Massimo Vignelli, Matthew Carter, Erik Spiekermann, Wim Crouwel, Hermann Zapf, Neville Brody, David Carson, Stefan Sagmeister, Michael Bierut, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars M ller, and more.

The Director:

Gary Hustwit has produced five feature documentaries, including I Am Trying to Break Your Heart, the award-winning film about the band Wilco, Moog, the documentary about electronic music pioneer Robert Moog, and Drive Well, Sleep Carefully, a tour film about the band Death Cab for Cutie. Helvetica is Hustwit s directorial debut. Hustwit worked with punk record label SST in the late-1980 s, ran the independent book publishing house Incommunicado Press during the 1990 s, was Vice President of the media website Salon.com in 2000, and founded the indie DVD label Plexifilm in 2001.

Helvetica's Website

Event + New Membership = Rewards

Become a member at this event and reap the Limited Edition - AIGA Charlotte Event Member Bundle. This smoking HOT package includes: Annual Membership, Adobe's AIGA Member 15% Discount, the book 'Some People Can't Surf' by Art Chantry, a 10-pack of AIGA Notecards, and a first press run copy of our award winning, 'We Love All Types' poster.

Brought to you by:

AIGA + Park Terrace 6 + The Film Foundry
A special thank you to the Charlotte Ad Club, Charlotte AIA, Charlotte YAF, Charlotte IDSA