Talent Is Not Enough with Shel Perkins

It takes more than talent to launch and sustain a successful design firm—you need solid business skills as well. In this special presentation, design management guru Shel Perkins will share insider information on crucial legal and financial issues, including how to avoid common mistakes related to hiring, intellectual property, client contracts, cash flow, and more. Don’t miss this exciting professional practice event!

Evening Agenda
6:30pm Doors open, networking and refreshments
7:00pm Lecture begins

Shel Perkin's book, Talent is Not Enough: Business Secrets For Designers, will be available for sale at the event. PayPal and cash payments will be accepted.

Parking Directions
From the Beatties Ford Rd. entrance to JC Smith campus, make an immediate right after passing the security station. Biddle Auditorium is the first building on your left that dates from the 1800s with the large clock on top. Parking for this event is in the second lot on your left. DO NOT PARK IN THE RESERVED SPACES.

About the Speaker
Shel Perkins is a graphic designer, management consultant and educator with twenty years of experience in managing the operations of leading design firms in the U.S. and the U.K. He currently provides management consulting services to a range of creative firms in both traditional and new media. He has served on the national boards of AIGA and the Association of Professional Design Firms. He is chairman of the AIGA Center for Practice Management. His best-selling book, Talent Is Not Enough: Business Secrets For Designers, is now available from New Riders.

About the Book
Talent Is Not Enough: Business Secrets for Designers includes everything designers need — besides talent — to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:

* How to get on the right career path
* The best way to determine pricing
* How to avoid common legal pitfalls
* How to structure projects for success
* The secrets of efficient teams
* How to sustain your business long-term

Talent Is Not Enough: Business Secrets for Designers provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals.

For more information, visit talentisnotenough.com.