The General George Squier Brainery

When a great song is playing, it’s impossible not to take notice, to feel emotion, to be captivated. And when the right brand and right music combine, the synergy is undeniable. Music’s influence over the quality of a consumer’s brand experience is palpable to experts—but where to start the complex process of music branding can be overwhelming. That's where "George" comes in. Welcome to the Brainery.

The General George Squier Brainery is a 2 day intensive that will explore the transformation of music, the music industry and music branding—from legal to cultural considerations, media consumption to retail behavior. Industry leaders in marketing, advertising, licensing, new media and the music industry will deliver compelling content that will change the way you think about the branded experience for years to come.

WHEN & WHERE
October 8 – 9, 2009
NC Music Factory, 935 N. Graham St. Charlotte, NC 28206

COST & RSVP
There is no cost to attend but since this is a ‘curated’ 2 day event, RSVP is required

MORE INFO
The General George Squier Brainery
Light lunch available, free parking at NC Music Factory