Talk About with Brian Mah of Imaginary Forces

Online registration for this event has closed, but tickets for this event are still available at the door.

Imagine a world where artwork comes to life. It jumps off the page and interacts either in a world all its own or, in very special occasions, it interacts with you. It forces you, with its stunning imagery, to be engaged; it forces you to pay attention and notice the subtleties as it paints a picture of more to come. Brian Mah knows all about this world, he lives in it everyday. Imaginary Forces, where Brian is the creative director, is a design and production company but it is also so much more. It's a place where things come to life. They change and evolve right in front of you and when your experience is over, well, you don't want the experience to be over.

On February 26th, Brian will lead a discussion centered around the diversity of work created at Imaginary Forces and how design plays an integral role in each medium. He will take us through his process on projects which he has lead, documenting how things evolve from conception to completion. His examples will demonstrate how Imaginary Forces approaches creative opportunities in all of its work; whether it be live-action directing, network branding, print or experience design and how design acts as the foundation. Brian will explain how his personal process and interests dovetail into the landscape of talent at Imaginary Forces, and how the cross pollination of disciplines bring a unique perspective to their project methodology.

AIGA Members: $10.00 | AIGA Student Members: $5.00
Non-Members $20.00 | Student Non-members: $10.00

Doors open at 6:30  |  Presentation starts at 7:00.

About Imaginary Forces

IMAGINARY FORCES is a design and production company based in Hollywood and New York. Its award-winning work spans the diverse industries of feature film production, entertainment marketing and promotion, corporate branding, architecture, advertising and experience design. In entertainment and media marketing, Imaginary Forces created campaigns for such films as High School Musical 3, National Treasure: Book of Secrets, Transformers and The Chronicles of Narnia. The company also designed and produced main title sequences for The Mummy: Tomb of the Dragon Emperor, The Spiderwick Chronicles, Definitely Maybe and the upcoming Yes Man, as well as for such hits as Se7en and Spider-Man. Imaginary Forces' animated opening title sequence for the hit AMC series Mad Men recently won a Creative Arts Emmy Award from the National Academy of Television Arts and Sciences and shared a nomination with another Imaginary Forces project, the title sequence for NBC's Chuck. In the area of experience design, the company most recently co-designed and produced New City, an installation in the Museum of Modern Art's 2008 "Design and the Elastic Mind" show, digital signage for the Los Angeles County Museum of Art and media installations for the first HBO retail store in Manhattan.

For more information on Imaginary Forces, visit www.imaginaryforces.com
For more information on Brian, visit www.imaginaryforces.com/directors/5/bio